We were strolling through a mall with my in-laws about a month ago and my father in law pointed out the irony of this sign.
If I ever own a store, remind me not to advertise to customers about our most expensive prices ever!
Or at least, remind me to hire someone (my wife’s good at it!) to proofread the materials!
Because it’s a guarantee, I wonder if I were to buy something (hypothetically), if the price went up would I have to return it and pay the higher price to keep them honest?